A number of hurdles often needs to be overcome involving many sacrifices and much pain on the part of the web designer to get favorable results. Minute details and adjustments may make the difference between a good website and great website. Great ecommerce web site design is akin to black holes sucking in unwary visitors and never letting them go. Using eye catching lettering is just one way of jazzing up your site, keep the headline as short and concise as possible in suitably large and attractive font. If necessary use a sub-headline to convey the remainder of the headline message.

Although adjusting the typography to attract the attention of readers is nothing new (in fact it is one of the oldest tricks in the book), nonetheless it is a tried and tested formula which has been proven time and time again. Some important guidelines to remember when playing around with the headlines of your website to get the job done properly are :-

- Say something that is important to your visitor, and have the font size match the importance of the statement.  For example, if you're having a 25% off sale at your online store, you will want to make the font large, but not so incredibly large that you are turning people off.  Font sizes that are too large for the message will look as though the page is shouting, rather than announcing.

- Proportion your font size of your headline to the approximately the right size of your content fonts. As a rule of the thumb, generally increase of the headline to an extra 6 points as compared to the content font size. So lets say for a content font size of 10 the headline should be a font size of 16.

- Do you have a standard across your website for your font sizes?  When you decide to make font size changes on your pages, then you should try to be consistent throughout your website.  This decision is best done before you begin building your website so that you can simply work it into the overall design, but if you already have a site, then you'll need to make the changes across your site.  Designate different font sizes depending on the importance and significance of the event or information being announced on the page, so that you will always know automatically which web design goes with what type of situation.

Other than font size, playing around with the type and style of the letterings will also help to capture the interest of visitors to your site. Some other factors that may be considered;

- font family if you are one of those that always likes to use Arial as your default fonts, have you tried another font that may suit the overall theme of your website better?

- color - hot colors tend to attract the most attention.  This means reds, oranges, and yellows.  The one that works best for your website will depend on your page's background color.  If you have a white background, yellow may not be very visible, but red might make a great statement.

- style - the style of the font can also be adjusted to suit the text of your webpage, bolding or italicizing words will make them stand out in a crowd of words.

All these techniques may be useful to create a winning site, but as the creator of a website one must be careful not to overstep the boundaries of moderation. People generally are turned off by what is deemed as a tacky or gaudy custom web design usually boasting loud beeping music, flashing lights and loud colors. This excess is sure to backfire. Don't overdress your site as this will probably be your undoing. Go for moderation and Zen in design for that winning touch.